Today there seems to be a huge gap in advertisement varying from generic ads, pop ups and commercials that consist of product shots and the brands name in big bold letters, to celebrity endorsements and collaborations and finally elaborate unrelated narratives where brands try to play off of something that's trending in the media to grab the audience's attention with the content being almost totally unrelated to the brand. After interning in Los Angeles for Vanessa Mooney and helping her with her website, Instagram posts and inspiration for hew upcoming jewelry collections, I've found it's important for brands to create a lifestyle around their brand related to their target audience, which isn't always something that's easy to do. But how does one create something consistent enough for people to easily identify the brand on sight, yet progressive enough to stay ahead of the curve and appearing as new, fresh and most importantly desirable?
Similarly to how power bloggers portray their every day life in a personal and honest matter, brands and designers should do the same. Yes, they're marketing products to their followers, but they don't want to be constantly bombared with "buy this or buy that" with every social media post, e-mail or advertisement. Consumers want to be bombarded with inspirational content that sells the products without explicitly doing so. When people are scrolling through their newsfeed and spot a picture with a trendy figure modeling a Vanessa Mooney piece with a well put together outfit or still life shot, that often gets more likes on social media in comparison to a product shot. However, it's important for people who are subliminally promoting Vanessa Mooney also embody the vibe the brand carries, otherwise it may not be well received by consumers.