It's interesting how journalism does different things for different reporters whether it's giving them an opportunity of a lifetime, interacting with someone in the community or acting as a service to the readers. Of course all good reporters write stories that have encompassed at least one, if not all, of the above but it's always interesting to hear different journalist's perspectives on their work.
When Justin Cox, previous writer of the Davis Patch, came to speak to our class I was intrigued with his local success despite my efforts to get a single e-mail back from any local publication on an internship. So I was excited to hear about his journey since finishing his undergrad years.
Cox taught me that it's important for reporters to be flexible and smart when on the job. It's important to know how to capture the right shots and being able to choose the appropriate media for the medium they are reporting on whether it's print, broadcasted, online or on twitter. With the technology age on the rise it's more important than ever for journalists to stay up to date and connected to perform their job well.
It also made me realize that reporting is more than writing engaging stories for the readers, but also writing with advertisers in mind that will support whatever publication you are writing for. In some regards, this makes me a little bit sad about media and how some journalism companies may write certain stories to attract advertisers to bring in more revenue to the company, rather than appealing to readers. BUT my hope is that most writers are staying true to themselves and the company and writing for the sake of the brand they are representing rather than writing to please their audiences. If writers have something good to say and report it in a thoughtful and timely fashion, readers and advertisers will come.